How To Switch To a Plant-Based Diet

Fair warning: I’m about to shamelessly objectify a few very sexy gentlemen. I’m also going to tell you five ways to hack the world of healthy eating. And then, well, and then I’m going to do a giveaway of one of the best books I’ve read all year.

Ready? Let’s do this.

So, October marks 15 months since I switched to a plant-based diet. Which, for a girl who used to plan her restaurant choices entirely around cheese plates, is kind of big fucking deal. If I’m being honest, I never had any interest in a vegan diet, and it’s something that, for 26 years, I would have sworn I’d never try. But we all know how it works when you say you’ll “never” do something, right? And so, as I gradually got more and more into long distance running (something else I’d “never” do), I began to read and research the lifestyles and food choices that some of my favorite endurance athletes were making. How did they perform at such consistently high levels? What could I do to recover faster and train harder?

Questions like these lead me to Brendan Brazier, and to his life-changing book, Thrive. And I know, I know, “life-changing” is such a cliche buzzword, but in this case (for me), it’s an accurate description. His book sincerely changed my life, and it was the push I needed to start seriously considering a plant-based diet for myself. Right around this time I also found Rich Roll’s book, Finding Ultra, and those two books together finally made me say, “Fuck it. Let’s try this.”

At first, I committed to following Brendan and Rich’s plant-based food ways for the duration of the 16-week training cycle leading up to my first marathon. I wasn’t ready to declare that I’d “never eat cheese again,” because a) TERRIFYING and b) how can you commit to something before you’ve even experimented with it?

So, those 16 weeks came and went, and the main thing I noticed was that I had tons more energy. I was sleeping more soundly, which translated to needing less sleep overall, and both my mind and my skin were clear and bright. Surprisingly, I found that I hardly missed meat and dairy at all, and the more I learned about the way most food-related animals are treated in this country (disgustingly), as well as the hugely beneficial financial implications of swapping meat for plants, the more I was convinced to stick to this diet long after that marathon ended.

Which brings me to today, 15 months later, and I’m more in love with my plant-based diet than ever.

[Disclaimer: Even though that’s how I feel, I’m certainly not saying that everyone needs to switch to a plant-based diet, or that it’s the “right” way to eat or the “best” way to eat or anything like that. What I am saying is that I gave myself the freedom to experiment with something I was interested in, found that it worked really well for me, and decided to stick with it.]

I will say, though, that even for people who aren’t interested in completely giving up animal products, there’s a lot to be gained from just increasing the consumption of fresh, whole produce (particularly veggies). Because regardless of which health/diet/whatever advice you believe, I haven’t found a single study warning against eating more vegetables, you know?

So, for today, I wanted to share five tips for how to transition to a more plant-heavy diet.

1. Focus on what you’re adding to your diet
By this I mean that you should keep your attention on the things you want to eat more of, instead of the things you’re trying to avoid. Telling yourself you “can’t” have X thing is kind of depressing, and can lead to feelings of deprivation, whereas playing a game with yourself to see how you can add more spinach/blueberries/green beans into your life makes you feel quite the opposite.

2. Swap two of your regular meals for a smoothie and a salad
At this point, it’s getting a bit ridiculous how much I love/yell about green smoothies. (Here and here, for example) But, truthfully, if you swap your regular breakfast for a nutrient-rich green smoothie and your regular lunch for a big salad, you won’t believe the benefits you’ll reap – even if you don’t change a single other thing about your diet.

3. Don’t try to be so damn fancy
When I first switched to a plant-based diet, I pretty much ate the same exact thing every single day. Why? Because I had found meals that were easy to make and tasty enough to keep me from falling mouth-first into a giant pizza, and I wasn’t ready to get more creative than that just yet. So often, when we try to make a food change, we think we have to get super fancy with how we’re eating. We need to cook so many new recipes! Eat the world’s most varied diet! And, sure, variety is key in the long run, but at first? Find a few things you like, and just eat them for a while until you get used to the change and feel ready to branch out.

4. Commit to 45 minutes of food prep per week
One of my biggest complaints when I first started eating this way was that it took a lot of time to chop so many vegetables. When lunch time rolled around, the thought of cutting up a bunch of shit to make a salad was annoying, which made it much easier to reach for something else instead. And therein lies the value of prep work. When you get home from the grocery store, put on a podcast or an episode of your favorite TV show, and chop all your veggies for the week. Make a big batch of brown rice or quinoa or soup or whatever you want to eat during the week and store it all in the fridge. The result? You literally have no excuse not to eat well, because it becomes the easiest possible option.

5. Find 2-3 practical, helpful resources to guide you
Notice that I didn’t say “research shit until your eyes bleed?” Yeah. Too much information, especially when you’re new to something, can be totally overwhelming. So, find a few blogs/books that really resonate with you, and experiment with the advice and principles they outline. For me, those three resources were Brendan and Rich’s books, as I’ve said, as well as Matt Frazier’s website: NoMeatAthlete.com.

Matt is (and I say this in the most positive, inspiring way possible) just a regular guy. He fell into distance running on a whim, and transitioned to a vegetarian and then vegan diet in much the same way. His evolution into a plant-based athlete who recently completed a 100-mile race (100 MILES, YOU GUYS) is something that, as crazy as it sounds on one hand, seems doable when viewed through the realistic lens of his approach.

After finding Matt’s site, I went back and devoured almost his entire archive of posts. I couldn’t get enough of his real-talk style, and he made both running and plant-eating seem feasible for even the most die-hard cheese addict. Then, about six months ago, I reached out to him in a very fan-girl way to tell him how much I loved his work, and since then I’ve only gotten more and more fan-girl-ish. So, when he asked if I wanted to take a pre-release peek at his first book (No Meat Athlete) and give a few copies away to you guys, I couldn’t say “hell yeah” fast enough. He sent me the PDF version, before the printed books were even done, and I basically went blind from staring at the computer and reading it straight through. Seriously, it’s that good.

More than anything, this book presents the building blocks of both plant-based eating and regular physical activity in a no-nonsense, super easy to grasp way. Packed with actionable tips on what to eat, how to eat it, and why – this book is what I wish I would have had on day one of my own foray into plant-based eating. There’s so much useable information in this book, but my absolute favorite part is the recipe section – filled with 55 different recipes for breakfast, lunch, dinner, snacks, desserts, and sports foods, that each list specific nutritional info. And, when I tell you I want to eat every single fucking recipe in this book, I’m dead serious.

Truly, the little bit of the book I’ve told you about is just the tip of what Matt shares throughout the pages, and even though I’m 15-months into a plant-based diet, this is a resource I’ll come back to again and again.

So, that’s what I got out of the book, but now let’s talk about you. Are you curious about getting more physically active and/or testing the waters of plant-based eating? If so, Matt’s book is the perfect place to start. I wish I could pull an Oprah and give copies to every single person who wants one (“You get a book! And YOU get a book!”), but for now I’ll make do with giving away two copies (one from the publisher and one that I bought for you myself), so if you want one, just holler in the comments and I’ll pick two people later this week.

In the meantime, I’m pretty sure I promised you some shameless objectification of adorably sexy gentleman, yes? And so I’ll leave you with these  photos of Brendan, Rich, and Matt – clear proof that a plant-based diet is not only possible for serious athletes, it yields results that are, um, yeahhhhh


 [Update: The winners are... Kate & Anna!]

{ 104 comments… read them below or add one }

Brennan October 7, 2013 at 2:45 pm

I can’t even explain how grateful I am to see someone saying that you should be content (initially) with eating only a few things. When I switched to the vegan life (I have lost my way a little since then), I ate the same stuff every day for so long. But I felt so much pressure to seek variation! My body didn’t really need the variation though. It was already so happy with having all the vegetables. So thank you for saying that!

Great post over all!

I’d love to have a copy of the book. Anything to help with my renewed efforts to return to veganism!


Ashleigh October 7, 2013 at 2:54 pm

I’ve been trying to transition to veganism for a few months, but when work got stressful, the first thing I reached for was a cheese plate. My big stressful project is over now, and I’m starting fresh as a vegan. I would LOVE a copy of the book to get me going again! Thanks as always for being so awesome, Nicole. I always get excited for new stuff from you. It is like you are inside my head! Much love!


Erica October 7, 2013 at 2:58 pm

I think going entirely plant-based or vegan or whatever is the only thing I haven’t tried. You have motivated me to try it and possibly toss the chevre and the manchego I have in the fridge, too! I need all the help I can get! I am tired of feeling tired and run-down. Plus, I am hopelessly addicted to reading what others (more experienced, more knowledgeable and more active) suggest! xo


Alexys Hoppman October 7, 2013 at 3:06 pm

If eating vegan helped cut that huge chunk of time off your last marathon, I’m definitely interested!! How awesome.


Stacey October 7, 2013 at 3:12 pm

The deeper into the plant-based rabbit hole I fall the more my body loves it. I’m a total fan of the No Meat Athlete and would love this resource!


Laura October 7, 2013 at 4:00 pm

Hi Nicole!

I would love a copy of Matt’s book. I’ve been reading No Meat Athlete since before I was a vegan and I think that he’s very insightful and articulate. Similar to you, my plant-based journey began with plant-based athletes (in my case it was Scott Jurek and Rich Roll) — I’ll have to check out Thrive!

ps. This is my first time vising your blog — nice to meet you in the blogosphere!



Emily October 7, 2013 at 4:18 pm

Oh I am so thankful I found you today!! I am about to start making the transition to vegan and it so comforting to hear that food prep was annoying for you too but I am hoping to find that in prepping my food I can learn to have even greater appreciation for it. Anyway, thanks and happy Monday!!


Tami (Teacher Goes Back to School) October 7, 2013 at 4:18 pm

I’d love to have another vegan resource in my kitchen. I’ve been off cow dairy for almost 3 years because of a serious allergy and I’ve never felt better. At some point I may complete the change and maybe this book can help.


Alisha October 7, 2013 at 4:20 pm

I like your tips. They are easy to stick to and not overwhelming.

I’ve actually never heard of/thought of a plant-based diet, but I love the sound of it – and the effects you have felt are things that I’d like to drastically improve in my life!

The book sounds amazing!


Anna {Herbivore Triathlete} October 7, 2013 at 4:32 pm

Yep, so those are my 3 favorite vegan athletes!

I have been a long time fan of Matt’s and would LOVE to have a copy of his new book.


Ashley // Our Little Apartment October 7, 2013 at 4:50 pm

3 things/questions:

1) What blender do you use for smoothies?

2) Do you buy the same things every week? You should do a post on your meal prep/grocery shopping or whatever!

3) I am glad you’re not paleo. ;) (KIDDING. But I feel like that’s the popular internet Eating Thing and I need beans, dude. And potatoes, okay?)


nicole antoinette October 7, 2013 at 4:53 pm

Ha, three answers:

1. I use a Vitamix now (although I use it for way more than just smoothies – which is how I justified the INSANE PRICE), but I used a cheap Waring Pro blender from Target for about a year and a half before that with zero problems.

2. More or less, yeah. And… okay! *adds to the list of blog post ideas*



lauryn October 7, 2013 at 5:03 pm

Ooh! I’d love to check out that new book! I started running at the beginning of 2013 and after reading The China Study have phased into a mostly plant-based diet, with hopes to be fully WFPB soon :) Cheese and greek yogurt have been a challenge for me to cut out…

Question for you- when you started running and eating a plant-based diet, did everyone you know start commenting on your weight? I swear, everyone and their brother keep giving me concerned looks and asking if I’m depressed and not eating. I keep telling them that it’s this fancy new diet plan of exercising and not eating crap. Apparently it’s really effective! lol.

Love, love, love your blog btw! :)


Terri November 24, 2013 at 10:54 am

I am really giving my all to go plant based. I truly feel better, but I think I’m truly addicted to sweets and white flour. I have been running for 4 mos. and no weight has come off. Ugh!!!!! My coach just says keep running and eating healthy. I have ran 2 -5k’s and up to 6.11 miles. If I go over 1200 calories (even if there are all from veggies) I seem to gain weight. Any suggestion? My coach tells me not to count calories – just eat plants.


Brandon January 5, 2014 at 10:58 am

I’d recommend adding some strength training. Building muscle should help up your metabolism a bit more. Tony Horton’s P90x is pretty good. Maybe give that a try.


Chuck October 7, 2013 at 5:14 pm

I purchased “No Meat Athlete” based on your recommendation.


Jessie October 7, 2013 at 5:18 pm

I’ve been running since April (in part because of this blog!), and am trying to work it into my new work life. I’d also really like to read some advice about a healthier meat-free (or light) life, because I don’t eat a lot of meat, but… I don’t eat great either. I’m definitely going to look into the other books you mention, thanks for the resource!


Lisa Warren October 7, 2013 at 5:53 pm

I’ve been following No Meat Athlete for awhile and my husband and I love to find new recipes on his website. I’d love a copy of his book!


Danielle October 7, 2013 at 5:59 pm

I’ve been a vegetarian on & off for 15-20 years. I’ve done several cleanses where I’ve gone vegan. But I’ve never fully committed to any one lifestyle & I’d really like to get back to being a vegetarian. Thanks for the resources & the chance to win! XO


yas October 7, 2013 at 7:48 pm

I’ve been eating mostly vegetarian for two years and still could work on my repertoire of recipes. A copy of Matt’s book would be awesome!

Also, I love your blog. Thanks for sharing everything you learn!


Tiffany October 7, 2013 at 7:54 pm

I’ve known for a while that my diet needs a change, but haven’t quite given myself the kick in the rear to do it. Thanks for putting it in perspective and sharing your insight (giveaways are always good too). :-)


doniree October 7, 2013 at 9:59 pm

Considering everything you’ve ever recommended has been totally worth a shot, yes, please. Also, this: “how you can commit to something before you’ve even experimented with it?”


Jon October 7, 2013 at 10:30 pm

I’ve been vegetarian for a few years and have wanted to make progress towards a totally plant based diet. Unfortunately I have just keep falling into the same old eating habits, your tips are great motivation to help me out. Also I’m hoping that checking out Matt’s book might be some help I’ve been looking for. Thanks!


Caitlyn @ City and the Cubicle October 8, 2013 at 4:55 am

I love No Meat Athlete! I’m trying desperately to get better at food prep. You’re so right, I think it takes too long (my time is better spent lying in bed! right?!) and it’s so easy to grab something that takes two minutes in the microwave. I’d love a copy of Matt’s book.


Amy October 8, 2013 at 5:11 am

I got to meet Brendan just this weekend at a health food expo in Toronto. I am OBSESSED with Vega products! I still eat meat but my diet is pretty heavy on plants and the more I hear/read, the more it makes sense. I don’t know if I’ll ever say goodbye to eggs, poultry, and fish but I definitely do a few meat-free days a week.


Portia October 8, 2013 at 5:43 am

Yes please! I’m trying to clean up my diet and would love inspiration!


Portia October 8, 2013 at 5:46 am

PS – have you already written about your early days vegan diet? Would love to hear about your same-thing-every-day diet. Sounds awesome for simplifying life (at least for a little while).


Valorie October 8, 2013 at 6:20 am

Weee! Giveaways! I would love a copy of this book. I already eat very little meat (it’s just! so! expensive!) but giving up dairy is harder for me. I was told 12 years ago (12!!) that I’m lactose intolerant and after 12 years of having milk & dairy products anyway because hi, they’re delicious, I finally committed to giving it up about a week ago. And it’s an uphill battle so obviously, I need some help.


Kate October 8, 2013 at 6:35 am

I recently transitioned to a very plant-heavy diet and when I first started it didn’t seem possible for me to cut out meat. Now there are days where I don’t eat meat at all and don’t even notice it missing. Another resource on how to have a plant-based diet would definitely be awesome!


Maggie October 8, 2013 at 8:09 am


1. Matt Frazier is basically the reason I decided to go vegan after eating vegetarian for over a year. His book has been on my Christmas list since I first knew he was writing it. Don’t make me wait that long.

2. This is, hands-down, the best blog post I’ve ever read on going vegan. I’ve been partway vegan for well over a year and 100% vegan since January 1st, and this shit wins.

3. As much as I love these dudes, we need some fucking plant-strong LADY ATHLETES out there to get as much press and get the women to drop the dairy. Let’s make it happen.


Kaitlin P. October 8, 2013 at 8:40 am

You truly have a gift of making all sorts of overwhelming things seem possible… The Nicole Effect is in full force :)


Caitlin Liz October 8, 2013 at 9:08 am

I love, love, LOVE this post! I’ve been vegetarian for six years now and have experimented with no dairy off and on (sorry girl, I love my cheese), but like you, it was definitely something I never thought I would do until I DID IT. Now I’m trying to push myself to be an athlete as well (hoping to run my first marathon next fall). And you’re so right about adding MORE VEGGIES to your diet. I thought for awhile that being veggie would mean automatic healthiness, but there are plenty of ways to be unhealthy no matter what diet you choose, so going with the “more this” not “excluding that” helps naturally pump up the good stuff and bump out the bad stuff.

I would love a copy of this book! It sounds perfect for the boost I need in my running life as well as maybe the push I need to squeeze out the small amount of dairy that’s still in my diet.

Thank you :)


Ffion October 8, 2013 at 9:12 am

I’d love to have a peek at this book. I’m currently working on figuring out eating for me once again, and would love some new input on the subject!


Stephanie October 8, 2013 at 9:40 am

I would love a copy of the book! Just last week I started my own clean eating blog and would definitely love extra inspiration. Right now, I am mostly vegetarian and try to minimize my dairy intake, but have found that with just a little prep and creative thinking, it is actually very easy to eat mostly plants. That’s what I hope to convey through my blog and it seems you have a similar philosophy. Keep up the awesome posts!


Kinsey October 8, 2013 at 9:44 am

I’ve been trying to make some shifts in my diet, but have been so confused about which direction to go–I would love a copy of the book!


laurie October 8, 2013 at 10:15 am

I would love this book! Thanks for a great post.


Claire October 8, 2013 at 11:20 am

The big takeaways for me here were

1. to go back to the smoothie-for breakfast plan, and
2. do the prep work (which is the only reason I stopped with the smoothies).

So thanks for this great post – please throw me into the mix for your giveaway! :)


Laura October 8, 2013 at 11:29 am

This post came at the perfect time. I’m on day 3 of deciding to go vegetarian and I’m already starving and lost! I feel like I need to learn how to eat all over again! Since I run and do yoga, I know my body needs protein, but I’m trying to figure out how to make that work. Thanks for the inspiration! Looking forward to checking out some of the resources you mentioned.


Juice October 8, 2013 at 11:36 am

Thank you for this story. I’ve been a marathoner since my early 30′s. I was a vegetarian for 8 years and have been completely plant based for 3 years now. Within a month, my running completely rocketed into a new dimension, eczema disappeared, and my cholesterol has dropped in half. I look at eggs and dairy as poison. I was running but the dairy kept me at high risk for a heart attack. At 46, I’m in the best shape and stronger than ever…EVER and and I owe all of that to being a vegan. It has defined me into being that person I really wanted to be because I is right on every single level you can think of.


Stacey October 8, 2013 at 11:40 am

I would love that book! I’m trying to clean up my eating, and it sounds like a spectacular resource!


Kate October 8, 2013 at 12:07 pm

I was Pescetarian for seven years…not really sure why I gave that up, but here I am eating a sausage as I read.

Awesome post…but you know what sucks? Vitamin K. It doesn’t suck for most people, but it sucks for genetic mutants with prothombin issues…like Factor II or Factor V. All those yummy green leafy veggies that I want so much to make smoothies out of…they’re just not a good idea. Unless I’d like a blood clot with my green machine. I can never quite wrap my brain around how to get benefits comparable to high Vitamin K diets from veggies NOT high in Vitamin K. Any suggestions? Maybe I’m just being lazy? Totally possible.

Being able to call myself a genetic mutant? Pretty rad.



Claudine October 8, 2013 at 12:09 pm

Yes, please put me on the list! I’ve been making great strides in clean eating (just found my new favorite food–unsweetened almond milk–due to your great plan for building a smoothie) and am a natural meat-avoider, but am finding it hard to eliminate cottage cheese/yogurt/string cheese, not because I’m crazy about them but because I literally can’t figure out what else to eat. I’d love a new resource!


P.J. Murphy October 8, 2013 at 12:16 pm

This is great advice – especially number 2. If you switch out two of your meals with a smoothie and a salad, you’re already a long way down the road.

Great advice!


Paul Jacobs October 8, 2013 at 12:36 pm

At almost 40 years of age, I am roughly where Rich Roll was when he started his Plant Power Diet. I, myself, am overweight and desperate to start an exercise regime that will help me lose weight, but also make me feel good about myself. I have contemplated going Vegan many times over, but vegetable costs in Mexico are high and some things are difficult to find, such as kale. I need to convince myself that going green is the best road going forward and worth the extra effort and cost. I am very interested to know what Matt has to say, as I have heard many great things about him. 15 months in to your diet is great, congratulations. I hope I can do the same..


Kristin October 8, 2013 at 12:42 pm

I have been a part time vegan for several months now. I really want to commit fully but I’ve been struggling with how to make it work during dinner, especially since my family is not interested in giving up dairy at all. I don’t like the idea of making something totally different for myself, especially because it has always been my policy that I don’t make special meals for my kids if they think they don’t like something the rest of the family is eating. Anyway, yadda yadda. This is all to say that I’m super excited to read No Meat Athlete and you should pick me ;)


Steph October 8, 2013 at 12:46 pm

Great post!!! I absolutely love this, and the 3 featured men! I listen to Rich’s pod cast on the way to work all the time.

If I hadn’t already pre-ordered Matt’s book I would say sign me up!


richard October 8, 2013 at 12:50 pm

thanks for the article. I have been plant based for 13 months and love this piece. No need to use the f-bomb in your writing…it cheapens what you have to say for me…


Kenia October 8, 2013 at 12:58 pm

Yes, #3 & #4! That’s how I am able to get away with eating so well with such a hectic schedule and so many things going on. Prep food for the whole week, select just a few go-to dishes, and get on with your life!

I am not 100% plant-based, but as a quasi-vegetarian I’m highly plant-heavy. It really resonated with me when you wrote that the idea of giving up cheese forever is TERRIFYING. I’m a huge cheese lover, so yes…TERRIFYING. Can we say “TERRIFYING”?


Kelly October 8, 2013 at 1:16 pm

This is a path I have been slowly falling toward for years – both the athleticism and the veganism. One of my biggest issues is selling my family on the food choices; none of them are opposed, but really need to be hand-held into the process, which puts a lot of pressure on me. Thanks for giving me a direction! I look forward to checking out the sites and resources you layef out here! Thanks for the help!


megan October 8, 2013 at 1:16 pm

I’m an average chick living down under in NZ (a little obsessed by my sport – hockey) and at the age of 38 playing against girls half my age and feeling the decline in my ability to keep up), I then started reading Rich Rolls book.
After reading this I started to question WHY can I not achieve this for myself (albeit no long distant runner) and so embarked on a change in my diet overnight. I couldn’t cut out dairy (love love love cheese) and so started with (my version on plant power) no meat and no processed foods. I put the whole family on it including my 2 girls aged 4 & 7. They were less keen (as was my husband who would sneak out for pies every now and then) but 10 months later I am still eating plants and have just cut out dairy yesterday! it makes a huge difference in my performance, and I’ve had no injuries for a year (except a broken foot from hockey ball which doesn’t really count).
My family still eat meat and dairy but much less of it, meanwhile my need for this plant based, whole foods eating thing and all those inspiring people who are blogging and working in the field just seems to be growing by the second! I love Rich rolls pod cast which is where I found the meat free athlete guy (awesome) and also your blog – love it.
So, I would totally love a copy of his new book. Megan


sarah kasher October 8, 2013 at 1:36 pm

I really enjoyed reading this post. I have been a runner for almost 20 years. After having my 3rd child I began running half marathons and then full marathons. A few months ago I read Rich Rolls book, which is how I found your website(facebook post). I also read Scott Jureks book too. I was so intrigued by there way of eating and how it changed and transformed their lives and running. Since reading their books I have started eating a more plant based diet. I have yet to give up chicken and dairy. Chicken is one thing but dairy I find to be extremely hard to give up. I need help. If you think this book can help me I would love to have it. I have a husband and three kids to convince that this is the way to go. All I hear is complaining when I cook a plant based meal. It is really frustrating…so I end up eating healthier but my kids continue to eat crap. Help!


James Driscoll October 8, 2013 at 1:43 pm

Thanks for this column. I’ve been at it for about eight weeks and am eating a lot of the same thing. I’ve also found that prep work is essential.


Ciry October 8, 2013 at 1:44 pm

Hi Nicole
This is a great post! I would love to receive a copy of Matt’s book.


Susan G. October 8, 2013 at 1:59 pm

I’ve been a vegetarian for 22 years. Mostly vegan, but I fall off the dairy wagon occassionally. I would love Matt’s “No Meat Athlete” book to help me fall back into vegan love again!! =)


Nicole October 8, 2013 at 2:17 pm

I would LOVEa copy of Matt’s Book!!!
Have been enjoying his website/blog for sometime now.. Very interested to see what his book is all about!

Thanks for your article it was a great read :)



Inger October 8, 2013 at 2:57 pm

Dearest Nicole.
Such inspiring and uplifting words. I am a raw food chef in spe, trying to start a business – and working on eating a plantbased diet only. With a meatloving teenage son in the house. Maybe this book will do the trick!? ;-) I would love you to send Matt’s book all the way up north, to Norway. Pretty please. :-)


sonja October 8, 2013 at 2:59 pm

ahhh. . .a book please!! so many books, so little time – but I will persevere!!!


Lee October 8, 2013 at 3:00 pm

I read Matt’s blog religiously, and I really enjoy his exercise and vegan nutrition advise. I would love to have a copy of his book to learn new training tips and recipes.


Jo-Anne October 8, 2013 at 3:27 pm

Ok I can live without my meat but no way I could go without my cheese, I eat a bloody lot of cheese have it with everything except cereal and soup………ok not quite………….but I do love my cheese.


B-Naz October 8, 2013 at 6:05 pm

I’ve been a full vegetarian for almost ten years now but have slowly been weaning myself off dairy and CHEESE! That book sounds like a great resource. Thanks for the opportunity.


Fred Lechuga October 8, 2013 at 7:25 pm

I found your site via Rich Roll Facebook update. I would love copy of the book. I am a fan of NMA. Great post BTW, love your style.


Kaitlin October 8, 2013 at 7:32 pm

I’d like to try a plant based diet, but I love meat! But more energy, better skin and the likelihood of continued good health sound awesome to me. Thanks for explaining that trying something doesn’t mean you have to stick to something if you don’t like it.


Kathy Russell October 8, 2013 at 9:12 pm

Great post – thanks. I’ve been vegan for 3 1/2 years and love it! I’ve read Rich’s book, have just downloaded Brendan’s to my Kindle on your recommendation, I’ve Liked Matt’s FB page and would love to read his book. Would you ship it to New Zealand?

I’ve also just started running this year – something I said I’d never do and I’m hooked. Thanks, Kathy


Kate October 9, 2013 at 12:36 am

I would LOVE to win a copy of the book! I’ve really felt for a while now this increasing desire to switch to a whole-foods, primarily plant-based diet. I know I feel so messed up – and I would love to start doing some running but I honestly feel like I have no energy to do so. I did go through some prep work tonight of making “smoothie packs” for the freezer (making containers of all the ingredients a smoothie needs, so I can literally put one in the blender, add some almond milk, and have a smoothie in just a couple minutes).


Mario October 9, 2013 at 6:27 am

Good post! Great books (I’ve read them both). And great real-life application. However, dropping the ‘f-bombs’ sort of a distraction from the great content.


Jennifer October 9, 2013 at 6:42 am

I just discovered your blog yesterday, and so far I’ve really enjoyed what I’ve seen. You’re funny and straightforward – awesome!

I’ve been thinking about going the vegetarian/vegan route (but cheese….no cheese!?) This book just might give me the insight I need… :)


Dani October 9, 2013 at 10:15 am

I’m not sure I’m ready to cut out dairy and meat completely but I do know that when I eat more veggies and fruit, I have much more energy. Would love to have this book as a resource to keep up the healthy eating.


claudette October 9, 2013 at 11:00 am

Well, I have read many books on plant based living (including Rich and Brendan’s-which I also loved), and have “somewhat” transitioned to veganism. I think I’m in that “overloaded” info stage, because quite frankly I feel overwhelmed. I use to be pretty athletic, but am pretty much a slug now. My body is SCREAMING to go in this direction, but I just can’t seem to push myself all the way. It sounds like this book is a good, down to earth, easy-to-follow way to that life that not only do I feel but KNOW is just over that hill up ahead!


Ariane Boehmer October 9, 2013 at 3:07 pm

Hi i found you by chance, i live in Portugal and i am vegetarian more than 20 years. I started to eat organic sheep or goat yoghurts or cheese and i crave eggs (eat only organic)
What i hate most i am aneamic a lot and people keep telling me to eat properly so i would not be so sick…meaning i should eat meat and stuff…which i wont! 90% of my food is organic…but i am not fit at all…so the book would be maybe an eye opener of what to do…


Amber October 9, 2013 at 4:53 pm

I am very curious about this book!


Michaela October 10, 2013 at 9:20 am

This made me not only want to read Matt’s book, but also pass it on to friends and family. I’m already on the same journey as Matt, but I know a lot of people that are just “regular guys” who are too intimidated to start. This sounds like a perfect Christmas gift for them!!


Kim October 10, 2013 at 10:34 am

Nicole – I love your no-nonsense approach to the vegan lifestyle. I have been dabbling with it quite a bit. Like you I cannot see how I can give up cheese and then I think about the awesome egg or two for breakfast… But, I have expanded the variety of vegetables I will prepare and LOVE roasted vegetables especially this time of year. Last fall was the first time I had pumpkin, or any other winter squash. Uh YUMM!
I also would enjoy reading Matt’s book. Occasionally I will listen to his podcast and enjoy how he, Rich Roll, and Brendan Brazier do not PUSH veganism on us. That laid back attitude intrigues me even more. =)


lee October 10, 2013 at 11:59 am

HOLLLLLLLLLERRRR!!! I WANT A BOOK – PICK ME!! (PS- thank Matt for retweeting your blog, I wouldn’t have seen it otherwise and enjoying it thus far.)


Emily H October 10, 2013 at 12:18 pm

This post couldn’t have come at a better time – I’m seriously getting back into exercise, and even as i start to feel a difference in my body, i know that my eating habits are holding me back. I would love to win a copy of Matt’s book to see if I can give myself the best chance of switching to a plant-based diet and sticking wtih it!


Ladonna October 10, 2013 at 8:57 pm

I would love the chance to read NMA new book. I read Rich Roll’s book and it’s great.


Evelin October 11, 2013 at 9:16 am

I love this blogpost! Love love love and I would not (not at all actually) say no to read the book. In fact, I’d be jumping up and down from excitement :)


Katie Preston October 11, 2013 at 9:17 am

I have been hanging with my vegan running friend the last couple of days and learning so much but I would love a copy of Matt’s book to learn even more about being a healthy eater and runner!


Wendryn October 11, 2013 at 9:20 am

We mostly eat vegetarian, but not vegan. I’d be very curious to read the book!


josephine October 11, 2013 at 9:21 am

oooh me me me me! i would love to read this book, long time vegetarian who has dabbled in veganism (and is now about 90% plant based)


nicki October 11, 2013 at 9:24 am

I shamelessly want clearer skin and more energy – bring on the greens!~


Kristen @ Happy Running Mama October 11, 2013 at 9:26 am

I’ve been a vegetarian for 20 years and have recently switched to vegan, which has really been a minor change for me since I don’t really like dairy products much, anyway. I miss the cheese on my tacos and homemade pizza but not much else! I’d love a copy of the No Meat Athlete!!


Tony October 11, 2013 at 9:29 am

Color me interested! Been on vegan diet for more than 18 years and trying to improve myself as a runner recently. I’d love to read the book & the gentlemen you mentioned here are a great inspiration for me.

Thanks for the interesting post and hello from Helsinki :)


sarah October 11, 2013 at 9:30 am

I’d love a copy of this book. I’m a distance runner. My husband is becoming a gym rat and trying to lose weight and build some muscle. We’re trying to find a balance in our diet that will work for both of our physicial pursuits and fit into our busy and and low-budget life. I’ve been reading a lot about vegan/vegetarian eating and incorporating more vegan meals into our diet.


Julie C October 11, 2013 at 9:33 am

I would love to win the book as I am currently trying to switch to become a no meat athlete. For the most part, I was doing it before but I decided a month ago that I was going to fully commit to becoming vegan. I decided to make all of my crazy life changes in the matter of a month, moved to a new state, got a new job, ended a 7 year relationship, bought a new car, changed my diet, and I’m sure there was more.


Michelle October 11, 2013 at 9:35 am

Uh, me! Although, I have to be honest. I’m totally going to buy this book if I don’t win, so maybe it’s better for Matt if you don’t pick me…


Elisa October 11, 2013 at 9:45 am

Your story mimics my own, except with an injury thrown on top of it. I’ve been following Matt’s blog since my decision to eat more plant based started back in June. I haven’t read his book yet, but I’d love to.


Kim October 11, 2013 at 9:54 am

I am a vegan crossfitter and feel like I could really benefit from this book!


Jeremy October 11, 2013 at 9:55 am

Been a fan of Matt for a long time!


Heather October 11, 2013 at 9:57 am

Bring on ALL THE GREENS!!! I want to be more physically active and have clearer skin.


Andrea October 11, 2013 at 10:09 am

I have been a vegetarian for almost two years, and have dabbled in transitioning to a more vegan diet. Both have helped me to become a better runner. I would love to read Matt’s book and learn more about how to become a no meat athlete!


Tami October 11, 2013 at 10:28 am

I need this book. My energy, gut, and skin are looking forward to it!


Pat October 11, 2013 at 11:08 am

Sounds good. I started eating mega-salads twice a day about 4 months ago and I’ve lost 25 lbs without even trying. I feel good too. And I’m finding it hard to believe. I think I’m ready for the next step.


Angela E. October 11, 2013 at 11:25 am

I just started reading Matt’s blog a few weeks ago and I find it interesting the things he says. I have gone vegetarian on and off but alway find myself getting tired and not eating enough. I would love to read his book!!


mar October 11, 2013 at 12:16 pm

I am sitting here with one sick child on the couch, a sick baby napping and not feeling so hot myself. I feel like we need more plants in our diet to be healthier and not get so sick every year. I love what you said about not trying to be too fancy and starting slow. While I was breastfeeding, I found out that one of my daughters was allergic to milk, eggs and corn. When I focused on the fruits and veggies and quit eating cheese on it, I lost a bunch of weight. WEll, that was 4 years ago and I need motivation to do it again. I would love the book. (and your Oprah reference reminded me of a dream I had once where I was at the Oprah show and she said she was going to pay off all my debts. I’m still waiting….)


Christie I. October 11, 2013 at 12:57 pm

I’ve been straying from my mostly vegan diet and would LOVE some new, inspiring source material to help get me back on track. Me, please!


Kait October 11, 2013 at 3:56 pm

I have been contemplating a plant based diet for months, but I have been to reluctant to actually attempt any changes yet. These tips are perfect to get started!


Shannon October 11, 2013 at 4:47 pm

I’d love to check this book out! I’ve slowly been changing my eating habits, which has been tricky because I am living like a nomad right now. (Staying with friends makes it a little difficult to make smoothies every day – but some of my friends have a Vitamix and boy, did that get me obsessed pretty quickly!).


Yuri Artibise October 11, 2013 at 6:11 pm

I would love to read Matt’s book!


Sasha October 11, 2013 at 8:08 pm

I got this link off a vegan buddy’s FB, and thought it’d be interesting but wasn’t that intrigued. I’ve actually considered transitioning to a more plant-based to totally-plant based diet a bunch of times but have always felt SUPER intimidated…kind of like how you [want] to go to the gym but you can’t yet because you’re not in shape enough to be at the gym kind of feeling. I’ll definitely look into this book, because it seems really helpful and nonjudgemental (yes, I’ll admit I have previously been intimidated by books). I’m excited and look forward to more energy and just feeling better about my body and what I’m putting into it!


Sasha October 11, 2013 at 8:09 pm

And by wasn’t that intrigued, I meant wasn’t expecting much initially from the article. Sorry, that was vague. Haha I very much enjoyed the article – a happy surprise :)


Tara October 12, 2013 at 5:00 am

I’ve recently started to become a little obsessed with my diet, what I’m eating and what it’s really doing for me. Re-evaluating my entire fitness regime at the same time. Although I’m not quite 100% plant based diet YET, the changes are exciting and surprisingly easy.

Already the changes in my energy levels, sleeping pattern and overall mood have increased my motivation and fueled my obsession. (I stumbled on your page while supposed to be doing uni assignments). I love your easy step smoothie guide and already have half a dozen in my head that I can’t wait to try.

I would love a copy of the book!


Amy October 13, 2013 at 6:24 am

I love number 3 – that’s my problem every time I get ready for a detox. So much cheaper and less wasteful when you aren’t pitching bags full of fresh produce you couldn’t possibly eaten before it went bad just because you thought you needed to have every single recipe in the first week!!


Bunny Golightly October 14, 2013 at 1:07 pm

This is really good advice! Speaking of adding things to your diet, rather than cutting away, I think maca and quinoa (like you said) are extremely good alternatives.

I’ve just read today that people who consume about 2 tablespoons of maca per day basically build muscles with a lot less effort.

For more info on maca, check out my latest blog post:

And it goes along with what you’ve said, there’s no need to go super fancy, just toss a little into your smoothie or juice and you are making it a hundred times healthier.


dan g February 8, 2014 at 11:01 am

I have been on a plant based diet for the past six weeks or so and it’s an open question whether my athletic performance has been enhanced. I train as a competitive masters cyclist and tri athlete and my workouts have not been easier, and some have become harder. I have a very balanced diet but perhaps I am under-nurished prior to the workouts. Too soon to tell but I do think that while performance can increase, it takes very careful planning and balance to ensure that you are getting all of the right nutrients from such a diet. I will never go back to old ways but I do want to make sure one way or another my performance does not suffer.


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